What started as a small intimate concert nine years ago is now recognized as the biggest environmental themed concert in the country. Lou Bonnevie in a presscon at Hard Rock Café talked about how “Earth Day Jam” began almost a decade ago. This year, the concert will feature more than 20 musicians and artists such as Cynthia Alexander, Noel Cabangon and Kalayo (formerly Pinikpikan), Barbie Almalbis, Delara (formerly Mojofly), pop sensation Nina, Callalily, Rivermaya, SugarFree, Hale, Rocksteddy, The Dawn, Itchy Worms, Sino Sikat, Julianne, Bembol Rockers, The Bloomfields and many more. The free concert will once again be held today at Tomas Morato Ave. starting at 7 p.m.
It will begin with an astonishing drum ensemble for the “World Drum” that has traveled many countries to represent world peace.
“Earth Day Jam” began nine years ago as a quest of one artist to bring more relevance and meaning to her own career. Lou Bonnevie wanted to use her talent and fame to promote environmental protection. She said, “I don’t want to expose myself for the sake of being famous. There has to be something deeper to it than that. I wanted to use that effort and fame for something I believe in.” Even her current album “Only Human” that was recently launched reflects her convictions. In 2007, Lou was awarded the Fr. Satur Neri Award by the National Commission on Culture and the Arts and UNESCO for the success of “Earth Day Jam.”
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